From Melbourne to Hong Kong
This September, VICETA WANG will travel to Hong Kong as part of the Australian Fashion Council’s Global Gateways program, joining a selected group of Australian designers presenting at CENTRESTAGE HONG KONG.
The trip adds another chapter to VICETA WANG’s longstanding relationship with fashion across the region. Founder and Designer Viceta Wang was born in China before establishing her namesake label in Melbourne in 2017, creating a brand shaped by both her Chinese heritage and its Australian foundations.
Following presentations in Shanghai and Singapore, Hong Kong becomes the next point in an international story that has also taken VICETA WANG to Paris and London. This time, the focus shifts away from the runway and towards building new commercial relationships, introducing the collection to buyers and exploring opportunities across Asian markets.
For us, Global Gateways is an opportunity to spend four days immersed in a different side of the international fashion industry. CENTRESTAGE brings together designers, buyers, retaukers and industry from Hong Kong and around the world, creating space for conversations that extend beyond the presentation of a collection.
VICETA WANG has always been about creating a thoughtful and considered wardrobe. At the heart of the brand is Power Romance; a balance between strength and softness, where modern tailoring meets fluidity, emotion and refined femininity. Across each collection, this duality takes different forms: structured yet fluid, bold yet delicate, romantic yet confident.
It is this perspective that we will bring with us to Hong Kong. Presenting at CENTRESTAGE offers the opportunity to introduce VICETA WANG to buyers who may be discovering the brand for the first time, while continuing conversations with a region that has already played an important part in our international journey.
In the lead-up to September, preparations are underway in Melbourne. We are finalising the collection that will travel with us, alongside the wholesale and brand materials needed for CENTRESTAGE. With a new audience in mind, the focus is on presenting a selection that feels distinctly VICETA WANG and captures the the balance of tailoring, fluidity and femininity that runs throughout our work.
Beyond presenting the collection, Hong Kong will give us the opportunity to meet buyers face-to-face, hear their response to the pieces and better understand the opportunities that exist across different Asian markets.
For now, our focus remains in Melbourne as we prepare the collection for September. Next stop, Hong Kong.
