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Conversations with Viceta Wang

Our philosophy is to bring inspiration and freedom to the modern woman. The boutique offers them the unique opportunity to co-create a bespoke design made personally for them.

To me, fashion is a tool used to express one’s individuality. I wish others to experience the same passion I have when designing my own dresses and to ignite meaningful connection with handmade tailored garments. I want to foster the feeling of owning something completely bespoke, something 'exclusively made for my clients with the perfect fit made with my client’s own measurements'. 

My aspiration is to inspire other women to enjoy and understand their own style, allowing them to have the freedom to choose and dress for themselves. 

I feel proud that my designs inspire my clients, but even more so for giving them the opportunity to create for themselves and help them to embrace their own individuality.”

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“Designing has always been present in my life. Since I was young I had a passion for drawing and painting. I just knew fashion would be part of my life. I can remember, during my childhood holidays, spending hours sketching and designing dresses.

After graduating in China with a degree in Fashion Design, I decided to study abroad as I always wanted to explore different perspectives of fashion design. Upon graduating in London with a Masters degree, I worked with global retailers over the next few years. New opportunities in Australia arose for my family and I, so we moved in 2012, where I began designing and collaborating with high-end fashion labels in Australia.

After 15 years working in the fashion industry as a product manager, designer and buyer, I felt confident to explore my passion, and follow my own path. And in 2017 I launched my independent fashion label.”

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